stream well
Stream Well is an awareness campaign that aims to educate viewers about the impact binge watching can have on their physical and mental health. The campaign’s messaging and visual language are crafted to motivate the audience to evaluate the way they consume video content and as a result make changes to their streaming habits.
Branding | Marketing design | Social Media design | Typography | Logo DesignAbout the campaign
Stream Well was created as my senior capstone, during my last semesters at the University of Cincinnati. The in-depth design process included research, problem-solving, design exploration, iteration, and refinement. To communicate the message of my project and topic of research, I chose to design a brand identity and marketing campaign.
By viewing Stream Well’s print ads and social media campaign, viewers will have the tools and knowledge they need to stream less, stream better, stream well.
Campaign Posters
An integral part of the campaign strategy, each poster targets a health concern related to binge watching. When displayed together, they form a flowing line that connects across the five poster series. Each poster features a prominent call to action and explains how binge watching affects a specific aspect of your health.
Instagram Page
On its digital platform, stream well uses instagram to connect with the audience. The content of the page invigorates visitors to evaluate their streaming behaviors, learn more about the harmful effects of binge watching, and utilize the techniques & solutions outlined to make changes to the way they stream.
